Ambassador Foods was originally founded in 1990 known as Savannah Trust. Its first factory was a converted cottage on a farm on the outskirts of White River. When the business started, the initial focus was to add as much as possible value to the macadamia harvest on the farm. Soon after Savannah Trust started supplying macadamias exclusively to Woolworths, Woolworths entrust them with their full nut related snack line. The Savannah Trust name changed to Nuts Are Us in 1996 due to an infringement notice by the Savanna liquor brand.

In 1999 Great Cape Nut Company was established with the majority shares held by Nuts Are Us. The purpose of this business was to secure additional imported products for Nuts Are Us and to develop the local wholesale market.

Nuts Are Us then started to supply the whole nut related snack range for Woolworths. Nut Trade International who were importing and selling wholesale to Nuts Are Us, mainly for the Johannesburg wholesale market, were incorporated into Nuts Are Us around 2000.

During 2003 it was decided to integrate all the businesses into one. Nut Trade International was merged first in 2003 and Great Cape Nut Company followed in 2004.

In 2004, shares were obtained in Global Nut Holdings which was a major supplier to Nuts Are Us. Global Nut Holdings focused on the primary processing and exports of South African peanuts and pecan nuts. Global Nut Holdings incorporation subsequently followed in 2005.

In 2005 Nuts Are Us had a name change due to a contravention notice from Toys ‘R Us USA. Nuts Are Us was then changed to Ambassador Foods of which the company owned the local and international brand and registered names.

Ambassador Foods is currently based in White River, Mpumalanga.

Nuts about Nutrition

Company Profile
Ambassador Foods (PTY) Ltd Head Office is based in White River. We specialize in the import and local procurement of all varieties of edible nuts, dried fruits, seeds and related snack products.
Our activities include the roasting, dry-roasting, production of Granola Bars as well as Nut butter processing in our factory in White River. We also distribute Bulk Nut and Dried Fruit products throughout South Africa and collectively our group moves about 1 million tons of product per annum.
Our state of the art “High Care Facility” is based in White River where we employ about 150 people, providing much needed employment opportunities in the area.  The facility is dedicated to the exclusive processing and packaging for Woolworths SA.

Our Mission Statement states that we strive to become the leading supplier of all varieties of edible nuts, dried fruit, seeds and related snack products in the South African market. With our excellent supply chain management, established over the years, we maintain the highest quality control and most reliable supply. Together with our highest standard of processing and availability, our logistic infrastructure ensures that high quality products are delivered at the best price to the customer.


Our vision is to guarantee a continued supply of the best quality product through advanced processing methods, superior products and efficient logistics.

Current Operation
Ambassador Foods is a major player in the repacking and processing market in South Africa and as such we have an extensive knowledge of this market and also the potential that it holds. The Peninsula School Feeding Association focuses on their motto "You can't teach a hungry child" and Ambassador Foods supports their drive to enrich their program by supplying our nutritional products such as peanut butter, peanut and raisin packets.

Ambassador Food Products
Our product range includes:

Variety of Granola Raw Nut
Health Bar’s   Seeds
Muesli    Organic Nuts
Breakfast mixes  Roasted & spiced nuts
Various Snack Mixes Both Local & Imported Dried Fruits

Woolworths Operation
Since our inception some 20 years ago, Ambassador Foods has become synonymous with innovation, quality and value for money. For the past sixteen years we have also been the sole supplier of nuts to Woolworths South Africa. Woolworths is a respected retail chain that offers a range of clothing, homeware and food, all under its own brand name. In 2006, Ambassador Foods received the Supplier of the Year Award from Woolworths.
Quality Control of our Products

Ambassador Foods has stringent quality control measures in place with the required backup to service the retail market. Ambassador Foods boasts an in-house quality control department, lead by an experienced, qualified food technologist. The production area is supported by a full time internal technical and maintenance team. The ability of Ambassador Foods to supply the best possible quality product is regularly audited by international bodies such as IBL and HACCP.