THE COMPANY

Who we are

If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but by all means, keep moving.
Martin Luther  King Jnr.

Moving forward and growing our company is the core foundation of where we are today.

Ambassador Foods was established in 1989 and is today, an admirable private label manufacturer in the nuts, dried fruit and snack industry.

We boast the capability to produce 370 different SKU’s in our state-of-the-art facilities. We ensure premium products are delivered at the best prices to our customers through an integrated business model that delivers the highest quality product, backed by the most reliable supply, manufacturing & logistics infrastructure.

Through the current private label manufacturing stream, we own and supply 40% of the South African nut & fruit business.

Our vision into market trends and consumer driven needs over the past 30 years has ensured company growth and exceptional product innovation. Our dedicated new product development team has been leading the way in making good products great and new products even better.

Mission

To passionately craft premium nut and dried fruit products that delight consumers’ palates while upholding our unwavering commitment to sustainability and ethical sourcing.

Through meticulous attention to quality and flavour, we strive to exceed expectations, enriching lives with every bite.

Guided by our dedication to social responsibility, we aim to pioneer industry standards that prioritize both consumer satisfaction and global welfare, fostering a healthier, more sustainable future for all

Vision

At our core, we envision a world where superior quality meets unwavering social responsibility. As a leading nut and dried fruit manufacturer, we are committed to crafting the finest products while embracing sustainable practices and ethical sourcing.

Our vision is to set the standard for excellence in quality, taste and social impact, ensuring that every bite reflects our dedication to both consumer satisfaction and global well-being.

Purpose

Nourishing and uniting people with great-tasting, quality food.

Values

  • Agility
  • Accountable
  • Champions for Good
  • Consumer-inspired
  • Performance driven

History

Founded in 1989, the first factory was a converted cottage on a macadamia farm on the outskirts of White River. The main focus was to add value to macadamia products. Soon the products became exclusively available at Woolworths. The business grew and soon Woolworths entrusted all their nut related snack lines to the company.

Over the course of the next 10 years the company incorporated Great Cape Nut Company and Nut Trade International. This helped secure additional import products as well as the wholesale market in South Africa.
A full integration of all the companies took place in 2003 and 2004. Shares were obtained in Global Nut Holdings; the latter had a focus on the primary processing and exports of South African peanuts and pecan nuts. The integration of global Nut Holdings took place in 2005 and Ambassador Foods, as it is known and loved today, was formed.

Premium Product Range

  • Cereals - Granola, muesli, pops
  • Bars - health, snack and confectionery bars
  • Nuts, seeds & fruit - various offerings, processed, flavoured & Mixes
  • Spreads - various nut, seed & indulgent spreads
  • Confectionery - Turkish Delight, Nougat, Fudges
  • Cheese alternatives - vegan
Product list is not limited to the above mentioned lines.

A full list of products are available on request.

Quality Control

Our core is quality. To ensure all our products live up to premium standards we have an in-house quality control department, with qualified and experienced food technologists.
Our Production facilities and teams are supported by a full time internal technical and maintenance team. The ability of Ambassador Foods to supply the best possible quality product is regularly audited by international bodies such as IBL and FSSC.

We are certified under the following bodies:
  • FSSC 22000
  • Halaal
  • Kosher
  • IBL
  • BBBEE
  • EcoCert Organic

Ambassador Foods

11 Theo Kleynhans Street
White River

Ambassador Montana

Montana Commercial park
Portion 109 Parmalat farm
Witklip Street  White River

Ambassador Confectionery

Montana Commercial park
Portion 109 Parmalat farm
Witklip Street  White River

Ambassador Factory Shop

Bahati Centre
Corner R40 & R537 Sabie Road
White River

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