Who we are

If you can’t fly, then run. If you can’t run, then walk.  If you can’t walk, then crawl, but by all means keep moving – Martin Luther King Jr.

Moving forward & growing our company is the core foundation of where we are today.  Ambassador Foods was established in 1990 and is today, an admirable private label manufacturer in the nuts, dried fruit and snack industry.

We boast the capability to produce 370 different SKU’s in our state-of-the-art facilities. We ensure premium products are delivered at the best prices to our customers through an integrated business model that delivers the highest quality product, backed by the most reliable supply, manufacturing & logistics infrastructure.

Through the current private label manufacturing stream, we own and supply 40% of the South African nut & fruit business.

Our vision into market trends and consumer driven needs over the past 30 years has ensured company growth and exceptional product innovation. Our dedicated new product development team has been leading the way in making good products great and new products even better.


To build something we can be proud of, by keeping it simple, making it beautiful and doing what is best for the business.  Uniting our principles through a high sense of urgency, attention to detail and zero tolerance, we create freedom within set parameters for the growth and development of each employee.

We strive to maintain the synergy between customers and suppliers, to ensure customer service and a product experience that will meet and exceed all expectations.

Values and Behaviours

  • Open & clear communication channels both internally & externally.
  • Our employees, customers & suppliers, matter the most.
  • Reliable, dependable & credible service.
  • We change our world one step at a time - by living our principles.
  • Developing an environment of self-worth & belonging both internally & externally


To be the preferred supplier of a variety of edible nuts, dried fruit, seeds and related snack products in South Africa and Global Markets.  Securing a reliable supply, processed in state-of-the-art facilities, delivering premium products at the best prices to our customers.


Founded in 1989, the first factory was a converted cottage on a macadamia farm on the outskirts of White River. The main focus was to add value to macadamia products. Soon the products became exclusively available at Woolworths. The business grew and soon Woolworths entrusted all their nut related snack lines to the company.

Over the course of the next 10 years the company incorporated Great Cape Nut Company and Nut Trade International. This helped secure additional import products as well as the wholesale market in South Africa.
A full integration of all the companies took place in 2003 and 2004. Shares were obtained in Global Nut Holdings; the latter had a focus on the primary processing and exports of South African peanuts and pecan nuts. The integration of global Nut Holdings took place in 2005 and Ambassador Foods, as it is known and loved today, was formed.

Premium Product Range

  • Cereals - Granola, muesli, pops
  • Bars - health, snack and confectionery bars
  • Nuts, seeds & fruit - various offerings, processed, flavoured & Mixes
  • Spreads - various nut, seed & indulgent spreads
  • Confectionery - Turkish Delight, Nougat, Fudges
  • Cheese alternatives - vegan
Product list is not limited to the above mentioned lines.

A full list of products are available on request.

Quality Control

Our core is quality. To ensure all our products live up to premium standards we have an in-house quality control department, with qualified and experienced food technologists.
Our Production facilities and teams are supported by a full time internal technical and maintenance team. The ability of Ambassador Foods to supply the best possible quality product is regularly audited by international bodies such as IBL and FSSC.

We are certified under the following bodies:
  • FSSC 22000
  • Halaal
  • Kosher
  • IBL
  • EcoCert Organic

Ambassador Foods

11 Theo Kleynhans Street
White River

Ambassador Montana

Montana Commercial park
Portion 109 Parmalat farm
Witklip Street  White River

Ambassador Confectionery

Montana Commercial park
Portion 109 Parmalat farm
Witklip Street  White River

Ambassador Factory Shop

Bahati Centre
Corner R40 & R537 Sabie Road
White River